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Author: Niels Vink

Niels Vink (1975) is a behavioral economist and sports enthusiast. He has Master degrees in Social Psychology (Leiden University) and Industrial Design Engineering (Delft University of Technology) and holds a PhD in Consumer Behavior. He lives and works in Haarlem.

Why Driving Fast and Furious Still Means Being Late

Posted by Niels Vink on May 9, 2023May 9, 2023 in Golden Behaviors, Salience

I like to be on time. I really do. To be on time means leaving on time and that is where it gets difficult. I always leave too late. And then I drive too fast and too furious to make…

Why Celebrities Always Seem to Marry Other Celebrities

Posted by Niels Vink on March 20, 2023April 12, 2023 in Accessibility, Bias, Golden Behaviors

Celebrities seem to be marrying other celebrities all the time. Think about Beyoncé and Jay-Z, Goldie Hawn and Kurt Russell, or Victoria and David Beckham. This is likely because like attracts like, they hang around in the same circles, and…

Why People “Reply to All” on Emails Mistakenly Send to the Whole Organization

Posted by Niels Vink on March 15, 2023March 15, 2023 in Golden Behaviors, Personality

People make mistakes. That is only human. Other people have the habit of correcting these mistakes, even when they are no more knowledgeable about these subjects. But that is only human as well. How can you recognize this ignorance? Here…

The Benefits of Uncompleted Tasks

Posted by Niels Vink on February 7, 2023February 7, 2023 in Golden Behaviors, Salience

Do you have trouble getting started in the morning on big tasks? Do you wish it would be easier to remember your intentions for healthy behaviors? Do you like to improve your memory of what you have read in books…

How to Never Be Late Again

Posted by Niels Vink on January 10, 2023May 6, 2023 in Accessibility, Golden Behaviors

Being on time is important to me. I don’t like to miss out on things, break my promise or keep others waiting. But it has also proven to be a struggle. By thinking differently about being on time and its…

Why Rhyme, More Than Reason, Leads To More Golden Behaviors This Holiday Season

Posted by Niels Vink on December 5, 2022December 5, 2022 in Accessibility, Golden Behaviors

What will you find in your presents from Sinterklaas on Package Evening? And what will the poetic rhymes that accompany these presents reveal about your behaviors from last year? Have they been Golden Behaviors or are these still intentions for…

What You Can Learn from Your Waste Disposal Behaviors to Improve Your Health

Posted by Niels Vink on November 8, 2022December 14, 2022 in Accessibility, Golden Behaviors, Norms, Options architecture

Our waste disposal behaviors are not the behaviors that we give the most attention. Many of these behaviors are automatic, which may lead to errors. However, we can also learn from our waste disposal behaviors to improve our healthy behaviors….

How to Diminish Aversion To Paying Your Fines and Taxes

Posted by Niels Vink on October 7, 2022December 14, 2022 in Golden Behaviors, Motivators

We all have to pay our bills sooner or later as well as our fines and taxes. We can’t avoid that, it’s one of the certainties of life. However, we can change how we feel about paying our fines and…

Why You Keep Old Phone Numbers in Your Contact List

Posted by Niels Vink on September 13, 2022December 14, 2022 in Golden Behaviors, Motivators

I recently noticed that I add phone numbers to my contact list very often, but I never delete any phone numbers. The most important reason seems to be the amount of effort that it takes to delete phone numbers. This…

Why Choosing a Healthy Behavior Cannot Be a Rational Choice

Posted by Niels Vink on July 14, 2022December 14, 2022 in Golden Behaviors

Starting an healthy behavior contains three steps. Just figure out (1) what healthy behaviors are possible, (2) which of those possible healthy behaviors are most beneficial to you, and (3) simply start with this new healthy behavior. However, as you…

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