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Author: Sander Palm

How to Use Numbers for Your Health

Posted by Sander Palm on June 28, 2022December 14, 2022 in Golden Behaviors, Options architecture

Humans aren’t very good with numbers. We need computers to do most of our calculations. That means it is helpful to communicate numbers in ways that actually work for people. Sometimes by not even mentioning numbers at all. Golden Behaviors…

Why You Shouldn’t Judge Decisions by Their Outcomes

Posted by Sander Palm on May 31, 2022December 14, 2022 in Golden Behaviors, Salience

Evaluating decisions is helpful for making better decisions in the future. But evaluating decisions is not easy, because the outcome is often known. When the decision and the judgement of the decision use different information, mistakes are bound to be…

Why Is the Gym so Cheap?

Posted by Sander Palm on May 3, 2022December 14, 2022 in Golden Behaviors, Personality

Gym membership is very cheap considering the value being offered. With rent, employees, equipment and insurance to pay, the math simply doesn’t seem to add up. However, insights into human psychology can explain the low membership fee. Golden Behaviors –…

Supermodel Kate Moss Knows Behavioral Science: The Difference Between Now and the Future

Posted by Sander Palm on March 29, 2022December 14, 2022 in Golden Behaviors, Motivators

In a 2009 interview, Kate Moss was asked if she had a motto. “Nothing tastes as good as skinny feels” was the motto she mentioned. It proved that Kate Moss is not just a supermodel and successful entrepreneur, but also…

How You Can Be Tricked by Naming

Posted by Sander Palm on February 22, 2022December 14, 2022 in Golden Behaviors, Salience

Cabo Verde, koala bears and New York Times Best-Sellers don’t seem to have a lot in common at first sight. But their unrepresentative naming is very similar in the way they can influence our attitude, decision making and behavior. And…

How to Use Your Emotions to Improve Your Health

Posted by Sander Palm on January 10, 2022December 14, 2022 in Accessibility, Golden Behaviors

Emotions are plentiful. Like sadness, happiness, fear, anger, surprise and disgust. Emotions can be very powerful as well. When really sad, it can feel like the end of the world. But it can also provide a feeling of invincibility, when…

Why You Should Never Talk to the Police

Posted by Sander Palm on November 29, 2021December 14, 2022 in Accessibility, Golden Behaviors, Motivators, Salience

To protect and to serve. That has been the motto of the Los Angeles Police Department since 1963. Since then, it has been adopted by many other police forces around the United States. Similar mottos have been adopted around the…

If Money Doesn’t Make You Happy, You Don’t Know Where To Shop

Posted by Sander Palm on October 31, 2021December 14, 2022 in Golden Behaviors, Motivators

From early childhood onwards, most of us are told that money doesn’t make us happy. But research seems to disagree with that folk wisdom. Although not in the way you might expect. Golden Behaviors – Nudges for a Healthy Lifestyle…

Why You Don’t Have to Worry That Much About What Other People Might Think

Posted by Sander Palm on September 28, 2021December 14, 2022 in Golden Behaviors, Salience

A lot of people worry about what others might think about them. Maybe you do too sometimes. How your neighbors view your behavior, the way your social media posts are received or the manner in which other members at the…

Why Movies in the Past Weren’t Better, But You Think They Are

Posted by Sander Palm on August 20, 2021December 14, 2022 in Golden Behaviors, Salience

Taxi Driver with Robert De Niro, Network starring Faye Dunaway or The Way We Were including Robert Redford and Barbra Streisand; All great movies from the 1970s that they just don’t make anymore. At least that’s what I thought after…

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