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Why You Shouldn’t Judge Decisions by Their Outcomes

Posted by Sander Palm on May 31, 2022December 14, 2022 in Golden Behaviors, Salience

Evaluating decisions is helpful for making better decisions in the future. But evaluating decisions is not easy, because the outcome is often known. When the decision and the judgement of the decision use different information, mistakes are bound to be…

Why You Are Not as Selfish as You Think

Posted by Niels Vink on May 17, 2022December 14, 2022 in Golden Behaviors, Personality

When reading the news, I can hardly believe the selfishness that it reports. CEO’s getting big bonusses while employees are getting fired. Stores getting robbed at gunpoint. Athletes competing on doping. But it also reports incidents of amazing selflessness. People…

Why Is the Gym so Cheap?

Posted by Sander Palm on May 3, 2022December 14, 2022 in Golden Behaviors, Personality

Gym membership is very cheap considering the value being offered. With rent, employees, equipment and insurance to pay, the math simply doesn’t seem to add up. However, insights into human psychology can explain the low membership fee. Golden Behaviors –…

Why You Choose the First Available Option

Posted by Niels Vink on April 12, 2022December 14, 2022 in Golden Behaviors, Salience

You may have noticed that you pick the first available option in some situations, but not in others. The decisions you make depend on the situation. In some situations you have to make a decision fast. In other situations you…

Supermodel Kate Moss Knows Behavioral Science: The Difference Between Now and the Future

Posted by Sander Palm on March 29, 2022December 14, 2022 in Golden Behaviors, Motivators

In a 2009 interview, Kate Moss was asked if she had a motto. “Nothing tastes as good as skinny feels” was the motto she mentioned. It proved that Kate Moss is not just a supermodel and successful entrepreneur, but also…

Why We Put the Blame On Others

Posted by Niels Vink on March 15, 2022December 14, 2022 in Golden Behaviors, Personality

We put blame on others more often than is warranted. We blame others when our children get hurt, when we lose a sports game, and when we show poor performance at work. However, these situations may cause us to miss…

How You Can Be Tricked by Naming

Posted by Sander Palm on February 22, 2022December 14, 2022 in Golden Behaviors, Salience

Cabo Verde, koala bears and New York Times Best-Sellers don’t seem to have a lot in common at first sight. But their unrepresentative naming is very similar in the way they can influence our attitude, decision making and behavior. And…

Why You Are Less Susceptible to Regret Than You Think

Posted by Niels Vink on January 26, 2022December 14, 2022 in Accessibility, Golden Behaviors

I recently noticed that I delete my promotion e-mails instead of just unsubscribing. Why? Is deleting these messages easiest? Does unsubscribing take a lot of effort? Or do I feel some anticipated regret? Such anticipated regret may affect many decisions…

How to Use Your Emotions to Improve Your Health

Posted by Sander Palm on January 10, 2022December 14, 2022 in Accessibility, Golden Behaviors

Emotions are plentiful. Like sadness, happiness, fear, anger, surprise and disgust. Emotions can be very powerful as well. When really sad, it can feel like the end of the world. But it can also provide a feeling of invincibility, when…

Why You Run a Red Traffic Light More Often When It Rains

Posted by Niels Vink on December 21, 2021December 14, 2022 in Golden Behaviors, Motivators

I have recently ran two traffic lights, but it would have been three if I had the chance. Yes, it rained, but was that really the reason? Goal-keepers and police officers may suffer from this same psychological principle. What do…

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