Evaluating decisions is helpful for making better decisions in the future. But evaluating decisions is not easy, because the outcome is often known. When the decision and the judgement of the decision use different information, mistakes are bound to be…
When reading the news, I can hardly believe the selfishness that it reports. CEO’s getting big bonusses while employees are getting fired. Stores getting robbed at gunpoint. Athletes competing on doping. But it also reports incidents of amazing selflessness. People…
Gym membership is very cheap considering the value being offered. With rent, employees, equipment and insurance to pay, the math simply doesn’t seem to add up. However, insights into human psychology can explain the low membership fee. Golden Behaviors –…
You may have noticed that you pick the first available option in some situations, but not in others. The decisions you make depend on the situation. In some situations you have to make a decision fast. In other situations you…
In a 2009 interview, Kate Moss was asked if she had a motto. “Nothing tastes as good as skinny feels” was the motto she mentioned. It proved that Kate Moss is not just a supermodel and successful entrepreneur, but also…
We put blame on others more often than is warranted. We blame others when our children get hurt, when we lose a sports game, and when we show poor performance at work. However, these situations may cause us to miss…
Cabo Verde, koala bears and New York Times Best-Sellers don’t seem to have a lot in common at first sight. But their unrepresentative naming is very similar in the way they can influence our attitude, decision making and behavior. And…
I recently noticed that I delete my promotion e-mails instead of just unsubscribing. Why? Is deleting these messages easiest? Does unsubscribing take a lot of effort? Or do I feel some anticipated regret? Such anticipated regret may affect many decisions…
Emotions are plentiful. Like sadness, happiness, fear, anger, surprise and disgust. Emotions can be very powerful as well. When really sad, it can feel like the end of the world. But it can also provide a feeling of invincibility, when…
I have recently ran two traffic lights, but it would have been three if I had the chance. Yes, it rained, but was that really the reason? Goal-keepers and police officers may suffer from this same psychological principle. What do…
