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Category: Salience

We notice things relevant to us

Why Driving Fast and Furious Still Means Being Late

Posted by Niels Vink on May 9, 2023May 9, 2023 in Golden Behaviors, Salience

I like to be on time. I really do. To be on time means leaving on time and that is where it gets difficult. I always leave too late. And then I drive too fast and too furious to make…

The Benefits of Uncompleted Tasks

Posted by Niels Vink on February 7, 2023February 7, 2023 in Golden Behaviors, Salience

Do you have trouble getting started in the morning on big tasks? Do you wish it would be easier to remember your intentions for healthy behaviors? Do you like to improve your memory of what you have read in books…

Why You Shouldn’t Judge Decisions by Their Outcomes

Posted by Sander Palm on May 31, 2022December 14, 2022 in Golden Behaviors, Salience

Evaluating decisions is helpful for making better decisions in the future. But evaluating decisions is not easy, because the outcome is often known. When the decision and the judgement of the decision use different information, mistakes are bound to be…

Why You Choose the First Available Option

Posted by Niels Vink on April 12, 2022December 14, 2022 in Golden Behaviors, Salience

You may have noticed that you pick the first available option in some situations, but not in others. The decisions you make depend on the situation. In some situations you have to make a decision fast. In other situations you…

How You Can Be Tricked by Naming

Posted by Sander Palm on February 22, 2022December 14, 2022 in Golden Behaviors, Salience

Cabo Verde, koala bears and New York Times Best-Sellers don’t seem to have a lot in common at first sight. But their unrepresentative naming is very similar in the way they can influence our attitude, decision making and behavior. And…

Why You Should Never Talk to the Police

Posted by Sander Palm on November 29, 2021December 14, 2022 in Accessibility, Golden Behaviors, Motivators, Salience

To protect and to serve. That has been the motto of the Los Angeles Police Department since 1963. Since then, it has been adopted by many other police forces around the United States. Similar mottos have been adopted around the…

Why You Don’t Have to Worry That Much About What Other People Might Think

Posted by Sander Palm on September 28, 2021December 14, 2022 in Golden Behaviors, Salience

A lot of people worry about what others might think about them. Maybe you do too sometimes. How your neighbors view your behavior, the way your social media posts are received or the manner in which other members at the…

Why Movies in the Past Weren’t Better, But You Think They Are

Posted by Sander Palm on August 20, 2021December 14, 2022 in Golden Behaviors, Salience

Taxi Driver with Robert De Niro, Network starring Faye Dunaway or The Way We Were including Robert Redford and Barbra Streisand; All great movies from the 1970s that they just don’t make anymore. At least that’s what I thought after…

Why You May Practice the Wrong Sport

Posted by Niels Vink on August 2, 2021December 14, 2022 in Golden Behaviors, Salience

Padel is a new sport that I recently picked up. It is a combination between tennis and squash. Since I started playing, I continuously receive confirmation that padel is the right sport for me. Although it helps me justify my…

Is It True That Behind Every Beautiful Woman, There is a Man Who is Bored with Her?

Posted by Sander Palm on July 12, 2021December 14, 2022 in Golden Behaviors, Salience

After a five-month closure due to COVID-19 restrictions, I looked forward to the reopening of my gym. On the 19th of May, sport facilities around the country once again welcomed their members. I was happy to finally be able to…

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